Audi at Auto Shanghai 2023 - All-electric booth and tailored offerings for China

Audi at Auto Shanghai 2023 - All-electric booth and tailored offerings for China

18.04.2023: At Auto Shanghai 2023, Audi is exhibiting an all-electric vehicle lineup in a joint booth with local partners FAW and SAIC The F1 show car with Audi Launch Livery will be displayed publicly in China for the first time alongside the Audi A6 e-tro

At Auto Shanghai 2023, Audi is exhibiting an all-electric vehicle lineup in a joint booth with local partners FAW and SAIC
The F1 show car with Audi Launch Livery will be displayed publicly in China for the first time alongside the Audi A6 e-tron Avant concept and Audi urbansphere concept
Audi CEO Markus Duesmann: “We are laying the foundation for continued success together with our Chinese partners.”

At Auto Shanghai 2023, Audi and its two joint-venture partners – First Automotive Works (FAW) and SAIC Motor - showcase their product portfolio for China on a joint booth. Sustainable premium mobility is taking center stage with a lineup of all-electric Audi vehicles.

The Formula 1 show car featuring the four rings’ signature livery as well as the Audi A6 Avant e-tron concept and the Audi urbansphere concept are displayed publicly in China for the first time. At the motor show, Audi underlines its approach to the Chinese market: With products designed and made “in China for China” as well as a dedicated ecosystem, Audi intends to reshape its business in the country.

Audi presents its forward-looking product portfolio and holistic ecosystem for one of its key markets, at Auto Shanghai 2023. As a sign of the brand’s commitment to electric mobility and sustainable technology, the Audi booth features a lineup of fully electric vehicles. Visitors will be able to gain an insight into the joint portfolio of Audi and its two local partners, First Automotive Works (FAW) and SAIC Motor. Among the vehicles on display are the Audi Q4 e-tron and the Audi Q5 e-tron, both locally produced.

Audi CEO Markus Duesmann explains:
“As we gear up for the largest product initiative in Audi’s history, the all-electric vehicle lineup and the two forward-looking concept vehicles on display here illustrate our vision of sustainable premium mobility, tailored to the Chinese market. Through our ‘in China for China’ approach, we are developing premium products and services suited perfectly to local customers’ demands.”

F1 show car and concept vehicles offer a glimpse into the future

Audi is displaying the F1 show car with Audi Launch Livery for the first time in China at Auto Shanghai 2023. Along with the display vehicle, the four rings are giving an update on the progress of their Formula 1 program at the event. The development team at Audi Formula Racing’s headquarters in Neuburg is set to grow to 300 employees by the end of 2023. Testing of a single-cylinder engine began late last year.

The first full hybrid drivetrain unit, consisting of the combustion engine, electric motor, battery, and electronic control unit, is scheduled to run on the test bench before the end of this year and will form the basis for the future vehicle concept.

Duesmann: “It’s a pleasure to personally unveil the F1 show car to our customers in China, especially after three years of being unable to visit the country. Our Formula 1 program continues to gather momentum as excitement builds among motorsport fans around the world.”

Visitors to the Audi booth in Shanghai can also view two exciting concept vehicles from Audi. The fully electric Audi A6 e-tron Avant concept precedes future generations of Audi station wagons. Built on the upcoming PPE platform, the sporty yet elegant vehicle features 800-volt technology, 270 kW charging capacity, and a range of up to 700 kilometers (435 miles) according to WLTP.

The second concept vehicle on show is the Audi urbansphere concept . Developed for use in traffic-dense megacities and with input from customers in China, the fully electric concept vehicle offers the largest interior space of any Audi to date. It was designed from the inside out, putting passengers’ needs first. As a result, it intelligently combines premium materials, advanced technologies, and digital services to offer a luxurious and relaxing lounge-style experience for its occupants.

“In China for China” – dedicated products and offerings for a key market

Audi’s in “China for China” approach is the result of the company’s effort to address the needs and expectations of customers in China as well as local market trends such as digitalization and e-commerce. Audi is fully committed to providing customers with innovative products and services tailored to their unique requirements, and the brand will continue to develop and launch more market-specific products and services in the country.

Audi CEO Markus Duesmann said:
“We and our Chinese partners are laying the foundation for continued success in our single largest market and driving the transformation of our business forward. Therefore, addressing the specific demands of our Chinese customers is key to us. To this end, Audi is providing a consistent customer journey: with innovative products, a digital ecosystem, and Audi Charging Stations, as well as with new ways to meet customers online and in person.”

Design, engineering, and production for the local market

Audi expanded its local BEV portfolio in China in 2022 with two SUVs based on the modular electric drive system (MEB): the compact Audi Q4 e-tron and the mid-sized Audi Q5 e-tron . They were followed later that year by the Audi e-tron GT quattro1, which is imported from Germany.

However, this is just the start of Audi’s electric road map in the country. Duesmann explains: “We are increasing local development and production capacities with our new R&D Center in Beijing and our new factory in Changchun.”
Audi is strengthening its research capabilities in China with a new R&D Building in Beijing . The state-of-the-art facility develops China-specific vehicles as well as brand-shaping technology.

It serves as a key innovation hub for development areas including smart cockpit functionality, innovative displays, intelligent voice control systems, and connectivity solutions. In addition, the local R&D team and its counterpart in Germany work together to define and develop product features for new electronic architectures, including advanced driver assistance systems and systems for automated driving.

The next milestone on Audi’s EV road map for China will be the production of three new localized models based on the upcoming Premium Platform Electric (PPE). Starting in late 2024, versions of the future Audi Q6 e-tron and the Audi A6 e-tron model series tailored to the Chinese market are set to be made in Audi FAW NEV Company’s Changchun factory .

Audi is establishing this new automotive plant together with its long-term partner FAW. In total, the four rings are investing around 2.6 billion euros into the creation of the company and the construction of the plant. With the new production site, Audi is also creating around 3,000 new jobs in Changchun.

A dedicated and consistent brand ecosystem for China

In line with its holistic approach to the market, Audi is not just developing new dedicated BEV offerings but also creating a comprehensive brand ecosystem for China. Audi China President Dr. Jürgen Unser highlights: “Building an ecosystem around our electric vehicles is of key importance to us. Customers in China increasingly expect products and services which go beyond the car from premium automotive brands. We aim to deliver a consistent and seamless experience to them, both in-person and digitally.”

Audi’s ecosystem creates a convenient user experience for the Audi customer at all points along the brand journey. This approach is exemplified by the Audi Community App, which is also available as a WeChat mini program and enables customers and fans to connect with the brand, share experiences, or register for events.

In addition, Audi plans to offer in-car-entertainment solutions for its customers in China. These offerings will include streaming, gaming, and social media experiences. While users enjoy these features, Advanced Driver Assistance Systems (ADAS) and next-generation V2X-functions (vehicle to everything) will ensure a safe and smooth trip.

A key aspect of Audi’s brand ecosystem in China is a bespoke charging network. Together with local partners, Audi China has launched a network of exclusive charging stations to support its growing EV portfolio. The network will expand to include more than 600 charging points nationwide by the end of 2023. The Audi Charging Stations enable superfast charging at up to 360 kW.

Audi China President Dr. Jürgen Unser: “Audi believes that premium should go beyond the car. The Audi Charging Stations provide a premium user experience to our Chinese customers.” Consequently, the look and feel of the Audi Charging Station are consistent with the latest Audi brand, interface, and showroom design in China. High-quality materials and surfaces reflect the premium nature of the four rings’ ecosystem.

Users of the brand’s EVs enjoy a seamless electric mobility experience at the Audi Charging Station using the Audi App and its convenient search, reservation, and payment features. A map of all Audi Charging Stations is integrated into the Audi MMI navigation system. Customers can also find and navigate to Audi Charging Stations using the Audi App. The charging status of the car is displayed in the Audi App during charging.

New showrooms and innovative customer touchpoints

Consumers in China prefer to interact with brands online and through city stores in urban centers. In addition to its digital touchpoints, together with its two Chinese partners, Audi is opening new showrooms tailored to local customers’ specific demands. They combine contemporary aesthetics with the latest technology and enable customers to discover Audi’s offerings in several ways.

The four rings are establishing three different types of new brand stores. They include urban showrooms supporting the online sales model of Audi and its partner SAIC. Additionally, around 100 FAW-Audi dealerships have been updated to feature the latest brand design. Audi and FAW are opening 20 new showrooms specifically for Audi EVs and Audi Sport models located in the central business districts of major Chinese cities.

With more than three decades of market experience into the future

Audi’s presence in China dates back to 1988 when the German brand became the first premium manufacturer to start local production in China under the joint venture FAW-Volkswagen. Since then, Audi and its partners have delivered almost eight million vehicles in China. Audi production under the FAW-VW joint venture takes place at four sites in China: Changchun, Foshan, Tianjin, and Qingdao.

In 2021, Audi launched a new partnership with SAIC to seize opportunities for growth and further expansion of its product portfolio. SAIC manufactures Audi models at its plants in Anting (Shanghai) and Ningbo. With innovative products created “in China for China,” a curated brand experience, and a consistent customer journey, Audi is now attracting a new generation of customers.

For more information about Audi at Auto Shanghai 2023, please click here:

1. Audi e-tron GT quattro: Combined electric power consumption in kWh/100 km: 21.6–19.6; combined CO2 emissions in g/km: 0

2. Audi Q4 50 e-tron quattro: Combined electric power consumption in kWh/100 km: 20.2–17.2; combined CO2 emissions in g/km: 0

3. Audi Q4 50 e-tron quattro: Combined electric power consumption in kWh/100 km: 20.2–17.2; combined CO2 emissions in g/km: 0 Audi RS e-tron GT: Combined electric power consumption in kWh/100 km: 22.1–19.8; combined CO2 emissions in g/km: 0

Josef Schloßmacher - photos Audi



18.04.2023 / MaP

More News

Gordon Murray Automotive’s T.33 Spider to make global public debut at 80th Goodwood Members’ Meeting
    Global public debut of T.33 Spider: Gordon Murray Automotive’s first V12 Spider – the fourth supercar in its portfolio – will be unveiled by Professor Gordon Murray CBE and The Duke of Richmond to officially open the 80th Members’ Meeting on Saturday 15 April 2023 ( more >>
Simultaneous ID.7 world premiere in Europe, China and North America on 17 April
    World premiere of new ID.7 can be followed via live stream    Upcoming ID. flagship model with spacious interior, new efficient drive and premium technologies is predestined for global markets    Volkswagen accelerates electric offensive with ten new ID. models by 2026 more >>
New Porsche Cayenne celebrates World Premiere at Auto Shanghai - livestream
Following one of the most extensive product upgrades in the history of Porsche, the sports car manufacturer will be presenting the new Cayenne on 18 April 2023 at the Shanghai Auto Show. The luxury SUV debuts in Porsche's largest single market China with, more >>
The New Giulia and Stelvio “Quadrifoglio 100th Anniversario” A legend since 1923.
•    Alfa Romeo celebrates 100 years of the iconic Quadrifoglio by presenting the new Giulia and Stelvio Quadrifoglio, with the launch edition 'Quadrifoglio 100° Anniversario’ - a limited edition produced in only 100 exclusive units per mod more >>
Nexen Tire sponsors Never Ride Stock Experience at the 2023 New York International Auto Show
– Nexen Tire named exclusive rally sponsor at the NRS Experience in New York – Nexen Tire America, Inc., a worldwide leader in high-performance, passenger, SUV/light truck and winte more >>
Sensational ‘Fangio’ Jaguar XJR-15 set to star at Salon Privé London Concours de Vente 2023
    More entries announced for Salon Privé London Concours de Vente       Stunning and super-rare Jaguar XJR-15 raced by Juan Manuel Fangio II confirmed for Royal Hospital Chelsea event& more >>
Maserati takes the new GranTurismo to the Rolex Monte-Carlo Masters
Maserati is back to team up with the stars of international tennis at the 2023 Rolex Monte-Carlo Masters, to be held from 8 to 16 April on clay in the Principality of Monaco.   For the long-awaited event, which every ye more >>
Polestar 4 to debut at Shanghai auto show
Polestar (Nasdaq: PSNY) will reveal its next car, Polestar 4, at the Shanghai auto show on 18 April 2023.For the latest addition to its portfolio of cars, Polestar has taken the SUV coupé and transformed it for the electric age. Polestar 4 marries the more >>
The Classic Car Boot Sale In King’s Cross Gets In Gear For Its Bumper April Edition
- Paul Weller’s (The Jam) 1972 Mercedes will be on display for the first time at The Classic Car Boot Sale*- A special exhibit of Reliant Robins, Raleigh Chopper bikes and the Reliant Scimitar GTE will be on display to honour industrial designer, Tom Karen OBE**- The two-day event (15-16 April) will see Granary Square and Coal Drops Yard t more >>
1000 Miglia Warm Up USA 2023 - Entries Kick Off
  Starting today it is possible to enter for the fourth edition of the 1000 Miglia Warm Up USA, the event in pure 1000 Miglia style that confirms Washington D.C. and Middleburg as the two landmarks of the event on the East Coast o more >>
Lamborghini Hosts U.S. Debut of New Flagship Super Sports Car, Revuelto, at a Private Event Preceding the New York International Auto Show
Revuelto is Lamborghini’s first plug-in hybrid, boasting more than 1,000 horsepower The newly launched Lamborghini Revuelto[1], the first super sports V12 hybrid plug-in HPEV (High Performance Electrified Vehicle), made its U.S. premiere this more >>
All-new, All-electric 2025 Ram 1500 REV Unveiled at New York International Auto Show
...with Targeted Range of up to an Unsurpassed 500 MilesRam 1500 REV to provide customers the industry’s best combination of range, towing, payload and charge time    All-electric, zero-emissio more >>
Four more iconic Italian classics announced for Salon Privé London Concours de Vente
    Entries keep on building for Salon Privé London Concours de Vente    Unique concours event features 75 of the world’s most iconic classic cars – and each one is for sale    Ultra-rare classics Maserati, Ferrari and Alfa Romeo confirmed    Second more >>
More than 300 startups at HANNOVER MESSE highlight their diversity and innovative strengths
From platforms for conducting penetration tests and industrial electrolysis systems on a multi-megawatt scale to quantum computers that store information in individual atoms, they are active across industry sectors. Startups are sources of innovation that develop new technologies and business models and help solve the challenges of our time. Their p more >>
ACMA Automechanika New Delhi: A gateway to tap into the fast evolving Indian automotive aftermarket
With the rapid growth in vehicles and new launches on the rise, India’s automotive aftermarket is gearing up with solutions that are both innovative and enduring. Customers have started to mov more >>
The Little Car Company and HERO-ERA launch the UK Bugatti Baby II Championship
•    The Little Car Company and HERO-ERA partner to launch a UK championship racing series •    20 adult and child teams to compete in three events at iconic UK automotive locations: Bicester Heritage, Silverstone and Prescott Hill •    These events will take junior Bugattis b more >>
Naomi Campbell becomes co-creator for the launch communication of the first BMW XM
- BMW M wins over British model as protagonist for the worldwide launch of the BMW XM under the motto "Dare to be You" - Extravagant high-performance model designed by Naomi Campbell will be presented in the course of 2023 more >>
World premiere of the new Mercedes-Maybach EQS SUV on two different stages
    The first all-electric series model of the tradition-steeped luxury brand    To be unveiled on Monday April 17, 2023, at 2:00 p.m. (CEST) on the Mercedes me media online platform and in front of a live audience at Auto Shanghai in China    Digital world premiere  will then be available as more >>
British and Italian classic car icons confirmed for April’s Salon Privé London Concours de Vente
    Concours de Vente is a unique highlight of Salon Privé London at Royal Hospital Chelsea    75 of the world’s finest collector cars will be on display – and they will all be for sale    Latest entries include legendary models from Ferrari, Lamborghini, Aston Martin, and AC more >>
Mitsubishi XRT Concept to Debut at Bangkok International Motor Show
Mitsubishi Motors will display the Mitsubishi XRT Concept – a concept car of the all-new Triton pickup truck planned for launch in fiscal year 2023 – at the 44th Bangkok International Motor Show 2023 to be held from 21 March to 2 April 2023. more >>
Automobili Lamborghini: Factory and Production Turn 60
From the 350 GT to the URUS; the Sant’Agata Bolognese facility celebrates 60 years of historyToday Automobili Lamborghini is a world-renowned company, with over 2,000 employees and delivering 9,233 cars in 2022. However, when Ferrucci more >>
Theon Design unveils its first Italian Commission: ITA001
•    Theon pushes air-cooled Porsches to new heights with latest bespoke 911 (964)   •    Fully restored and enhanced, built to precise specification for Italian customer•& more >>
HANNOVER MESSE an ideal showcase for Industrie 4.0
Industrie 4.0 and HANNOVER MESSE are closely intertwined. More than ten years ago, the term “Industrie 4.0” celebrated its premiere at the Hannover-based tradeshow. Since then, the topic has developed and evolved. But what’s next? Visitors to the show can find out – in Hannover, from 17 to 21 April.   more >>
320 Horsepower Confirmed for Acura Integra Type S; Full Reveal Next Month
Acura today announced the highly-anticipated 2024 Integra Type S will launch this summer with an impressive 320 horsepower, 310 lb.-ft. of torque and class-leading power-to-weight ratio, taking Integra performance to its highest levels yet. With powe more >>
SAVE THE DATE June 23-24, 2023 - Sixth Annual Philadelphia Concours d’Elegance
Simeone Foundation Automotive Museum6825 Norwitch DrivePhiladelphia, PennsylvaniaFunds raised support The Children's Hospital of Philadelphia and research to deliver care and support to children and families who struggle with medical complexities associated with rare genetic diagnoses.  more >>
BAC Mono R set for a dynamic debut at the Formula 1 Saudi Arabian Grand Prix
•    This weekend’s F1 race in Jeddah will host a special Mono R – the very first example of BAC’s ultra driver-focussed machine delivered to Saudi Arabia     •    BAC’s introdu more >>
The Classic Car Boot Sale In King’s Cross Gets In Gear For Its Bumper April Edition
**Paul Weller’s (The Jam) 1972 Mercedes will be on display for the first time at The Classic Car Boot Sale* **A special exhibit of Reliant Robins, Raleigh Chopper bikes and the Reliant Scimitar GTE will be on display to honour industrial d more >>
Porsche 911 GT1 Evo and Mercedes-Benz CLK LM previewed as Heveningham Concours reveals its Le Mans theme
    Theme for Heveningham Concours confirmed, celebrating the 24 Hours of Le Mans    Two Nineties Le Mans legends announced in event and theme preview more >>
McLaren P1™: Celebrating 10 years of the pioneering hybrid hypercar heralded as the ‘best driver’s car on road and track’
    The first McLaren Ultimate model was revealed in final production form at the Geneva International Motor Show in March 2013       McLaren’s hybrid hypercar was announced with the goal of being ‘th more >>
10 Years of BILSTER BERG - Not only a test but also a film track
  2023 is a special year for BILSTER BERG: 10 years ago, on June 1, 2013, BILSTER BERG was officially opened after a planning and approval phase of almost seven years and a construction period of about 20 months. The first new circuit in western Germany in over 80 years more >>
The Little Car Company showcases its line-up of scaled, electrified icons at the International Concours of Elegance, St. Moritz
•    The Little Car Company recently showcased four of its scaled, electrified icons at the International Concours of Elegance at St. Moritz between 24-25 February •    Visitors were able to test d more >>
Alfa Romeo is celebrating the 60th anniversary of 'Autodelta' on track at the debut premiere of the 2023 F1 World Championship
•    Sunday, March 5, will mark Autodelta's 60th anniversary and Alfa Romeo is celebrating this iconic milestone by displaying on board of the F1 car C43 the new celebratory logo created by the Centro Stile Alfa Romeo.•    Autodelta has written memorable chapters in the racing history of the Brand which carries compet more >>
Olympic Order awarded to Jean Todt
Honorary President of the Fédération Internationale de l'Automobile (FIA) and decorated motorsport personality Jean Todt was today presented with the Olympic Order by IOC President Thomas Bach in Lausanne, Switzerland.“Your passion has always more >>
The Alpine family reunites in Dieppe to celebrate the 50th anniversary of its rally title
    On 19, 20 and 21 May 2023, Alpine will come together in Dieppe for an event honouring the men, a title and a legend.    The 50th anniversary of Alpine's 1973 World Rally Championship title will be honoured in Dieppe.    As in 2022, the Alpine brand will also be on hand to offer new surprises. more >>
Automechanika Shanghai - Shenzhen Edition concludes energised for a year of development
On 18 February 2023, exhibitors and visitors waved goodbye to the 17th edition of Automechanika Shanghai, hosted at the Shenzhen World Exhibition & Convention Center.   All signs point to a surge of market activity in the gl more >>
Hannover Messe - Industrial solutions for connectivity and climate neutrality
The list of challenges facing industry is long: climate change, energy shortages, disrupted supply chains and a shortage of skilled labor. The solution to these challenges lies in the targeted use of technology. At the same time, governments need to get their economic policy right. more >>
Participants at Automechanika Kuala Lumpur 2023 tap into the up rise of digitalisation and electrification
In 2022, new vehicle sales in Malaysia climbed to 720,658[1], exceeding pre-pandemic levels. Incentives aim to keep the momentum up with the Government also prioritising the electric vehicle (EV) market. The sector has been deemed a catalyst of development, which Automechanika Kuala Lumpur will reflect by leveraging themes in dedicated zones during more >>
Racing heritage reimagined: The Little Car Company will launch special edition ‘Pacco Gara’ Ferrari Testa Rossa J
•    The Little Car Company will publicly unveil the Pacco Gara Ferrari Testa Rossa J at the International Concours of Elegance in St Moritz in February •    The Pacco Gara brings a broa more >>
Milestones Mercedes-Benz Sindelfingen plant
      1915 Daimler Motoren Gesellschaft (DMG) acquires 51 hectares of land in Sindelfingen for an aircraft factory and an automobile body plant.    1916 Construction of the first aircraft assembly hall begins. The buil more >>
2001-2023 copyright