Rolls-Royce Motor Cars presents "Wraith- Inspired by Fashion" 06.05.2015: ... at global launch in New Work WRAITH - INSPIRED BY FASHION BTS SHOOT

... at global launch in New Work




WRAITH - INSPIRED BY FASHION BTS SHOOT    



On Friday May 8, 2015, Rolls-Royce Motor Cars’ latest design creation, ‘Wraith ­­– Inspired by Fashion’, will receive its worldwide premiere at an exclusive event in New York.


 Women of Influence in the Business of Style, organized by PRATT Institute, the world-renowned art and design school located in the heart of New York City, will set the scene for the unveiling of this prestigious new motor car.


 New York and Rolls-Royce motor cars share an unequivocal creative spirit; a common sense of cool, modern luxury, creating a compelling stage for this iteration of Wraith, whose unique features are sourced from Bespoke Tailoring and Haute Couture.


The global debut is available to view via PERISCOPE©, the new live-streaming App of Twitter©. Followers of @RollsRoyceCars on Twitter can download the App to view the presentation at 4.15pm EDT (9.15pm BST, 10.15pm CET) and share a commentary in real-time, providing an opportunity to present questions to Rolls-Royce Designer Michelle Lusby, who will attend the unveiling of the motor car.


‘Wraith – Inspired by Fashion’ represents the latest expression of innovative design for Rolls-Royce. Fashion progresses like no other industry; timeless designs are reinvented to create brave new icons, raising the bar of creativity and progressing the notion of style. This is the defining concept behind the development of ‘Wraith – Inspired by Fashion’ which includes materials, colours and textures acquired from the world of high-fashion.


“As a young designer in a dynamic field, it’s important for me to share the exciting honour I’ve been given to help redefine the style and fashion of the most eminent luxury marque in the world. ‘Wraith – Inspired by Fashion’ provides an exquisite canvas to create a cool, daring and seductive motoring style, and I look forward to sharing our work with the world at the event in New York,” said Michelle Lusby, Rolls-Royce Motor Cars Bespoke Designer.


“PRATT Presents is our signature series featuring visionary artists, designers and thought leaders who impact the cultural landscape and shape our future,” said Ludovic Leroy, Executive Director, Strategic Partnerships & Institutional Support, PRATT Institute.


 “Aligning with women who have created, shaped and innovated brands with a global reach is a perfect complement to spotlight Rolls-Royce Motor Cars’ design prowess and shared commitment to innovating aesthetically and technologically.”


At PRATT Presents Women of Influence in the Business of Style, Rolls-Royce joins fashion powerhouses Shirley Cook, CEO Proenza Schouler, Melisa Goldie, CMO of Calvin Klein, and Tracy Reese, Founder and Creative Director, The Tracy Reese label. A panel discussion about female business leaders who are leading change in the fashion industry and profoundly impacting the market will take place following the launch.




As part of the collaboration, a scholarship will be presented to a designer from PRATT, selected by the esteemed panel, as an individual showing exceptional skill and promise in modern luxury.


‘Wraith – Inspired by Fashion’ took part in a landmark shoot on the production line at the Home of Rolls-Royce in the South of England. A preview image, released today, provides a hint of the luxurious materials and sartorial features presented in the motor car, accentuated by fashion models, set against a backdrop of the hand-made motor cars. Further images will be released to coincide with the unveiling.




Emma Rickett- photos Rolls-Royce