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Electric Avenue- The Road To 2030 at Goodwood Festival of Speed
29.06.2021: Presented by Sky Zero
The home of electric mobility at the Goodwood Festival of Speed
Electric Avenue – The Road To 2030 is presented by Sky Zero
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Presented by Sky Zero

The home of electric mobility at the Goodwood Festival of Speed
Electric Avenue – The Road To 2030 is presented by Sky Zero
New exhibition space will showcase the latest EVs from international marques
Goodwood’s ambition is to make EVs uniquely accessible and inspire positive change
With just over a week to go until the Festival of Speed presented by Mastercard (8-11 July), Goodwood is excited to announce ‘Electric Avenue - The Road To 2030’ presented by Sky Zero – a new interactive home for electric mobility at the iconic automotive event.
The major new attraction has been designed to encourage a lasting legacy of positive change by enabling visitors to explore the electric way of life; a space where they can ask questions of the experts, inspect the latest EVs and learn about the benefits associated with switching to electric.
A must-see at this year’s Festival of Speed, the striking exhibition structure will captivate visitors, immersing them in a series of powerful visuals, bold colours and a stunning soundscape. On display amongst a series of towering projections, will be an extensive collection of EVs including city cars, saloons, SUVs, sports cars and hypercars, all appearing at Goodwood’s invitation. The ambition behind ‘Electric Avenue - The Road To 2030’ is to make electric mobility uniquely accessible, with visitors able to explore and compare different makes and models and discover this new way of life for themselves.
As the world’s greatest celebration of motorsport, automotive culture and future technology, Goodwood recognises that the Festival of Speed has a significant role to play in supporting consumers on the road to 2030 (when the sale of pure petrol and diesel road cars will be outlawed), as well as the UK Government’s initiative to be producing net zero emissions by 2050.
‘Electric Avenue - The Road To 2030’ has been carefully created and curated to empower visitors when it comes to embarking on an electric future. We’ll have industry experts on-hand ready to answer questions on everything from finance and running costs, to the realities of range and reliability, as well as charging times and locations. For those starting out on their electric journey, it will provide an insight into the EV best suited to their lifestyle.
‘Electric Avenue - The Road To 2030’ will be situated at the heart of the Festival of Speed, between Future Lab presented by bp, and the First Glance Paddock.
Announcing the new initiative, The Duke of Richmond said: “The Festival of Speed has always taken a defining position on cutting-edge technology and the future of mobility, and we have long championed electric, connected and autonomous vehicles. I am delighted that ‘Electric Avenue - The Road to 2030’ presented by Sky Zero will enable visitors to explore the future of mobility for themselves. I am also immensely grateful to Sky Zero for joining us in this new venture and to our automotive partners for their continued support of the Festival of Speed.”
Transport Minister Rachel Maclean said: “As we put our foot down and accelerate towards a zero-emission transport future, I’m delighted to see this year’s Goodwood Festival of Speed showcasing some of the latest models of EVs at the new ‘Electric Avenue’.
“With £2.8bn of government support to encourage their take-up, there has never been a better time to switch to an EV – helping clean up the air in towns and cities right across the UK.”
Tickets
Tickets for Friday, Saturday and Sunday are sold out, with a limited number of Thursday tickets still available to purchase via goodwood.com or by calling the Ticket Office on 01243 755055.
For an extra special day out, hospitality is also available across the event and can be organised by emailing hospitality@goodwood.com or calling 01243 755054.
Covid-19
Goodwood’s number one priority is the safety and wellbeing of everyone involved, whether working behind-the-scenes, at the wheel, or attending the spectacle. Goodwood continues to work closely with Public Health England and UK Government advisory groups and all events will be run strictly in accordance with the Government’s Covid-19 guidelines.
Katharine Morgan, logo
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