Toyota Motor Europe market share climbs to a record 6.7% in first 9 months 13.10.2021: Toyota Motor Europe’s (TME) sales growth continued with 864,904 vehicles sold in the first 9 months, increasing its market share to a record 6.7%, up by +0.6 pts year-on-year Record customer demand for hybrid electric line-up, which now represent

    Toyota Motor Europe’s (TME) sales growth continued with 864,904 vehicles sold in the first 9 months, increasing its market share to a record 6.7%, up by +0.6 pts year-on-year


    Record customer demand for hybrid electric line-up, which now represents 59% of total European sales


    Low-emission, multi-technology range expanded with the introduction of Yaris Cross Hybrid and Lexus NX Hybrid and Plug-in Hybrid models





Toyota Motor Europe (TME) today reported sales of 864,904 Toyota and Lexus vehicles across the first three-quarters of 2021 marking growth of +21% year-on-year and +3% vs. 2019. Across this period, TME outperformed the total market, maintaining a momentum which has seen its market share climb to a record 6.7%, an increase of +0.6 pts year-on-year.



Sales of TME’s multi-technology, electrified line-up expanded even faster, with hybrid electric vehicles growing by +36% achieving 59% of total sales. The Toyota brand maintained its position as the 2nd best-selling passenger car brand in Europe with a market share of 6.4%, up by 0.7 pts compared to the same period in 2020.




“    These results show we have strong growth momentum. We have continued to expand our electrified, low-emission line-up with the launches of Yaris Cross Hybrid and Lexus NX Hybrid and Plug-in Hybrid. Our order bank continues to run at a record high, but we are not immune to the supply disruption facing the global automotive industry, and our challenge is to try to meet the demand we know is there for our products.



Matt Harrison, President & CEO of Toyota Motor Europe„





Brands and model performance


Toyota sales volume grew by +21% to 805,181 between January–September 2021 with a 6.4% market share up +0.7% year-on-year in passenger cars. The brand’s top sellers include Yaris, the Corolla Range and RAV4 which represented 57% of total volume, with a combined hybrid electric mix of 78%. Toyota’s overall hybrid volume increased by +38% year-on-year to 470,712, accounting for 59% of the brand’s total mix.



Lexus sold 59,723 in this period, a volume increase of +17% year-on-year. The brand’s extensive SUV line-up of RX, NX, UX, GX and LX represented 86% total sales with its SUV hybrid mix at 60%. The highest year-on-year sales growth was achieved by LC (+113%), LS (+41%) and UX (+40%) which introduced the new UX 300e battery electric model. The brand’s line-up is further updated with the current launch of the new NX SUV in both Hybrid electric and Plug-in Hybrid electric versions.




TME highlights January- September 2021:

    Total sales: 864,904 (+21% year-on-year)
    Market share: 6.7% (+0.6% year-on-year)
    Total hybrid sales: 507,987 (+36% year-on-year)
    Hybrid mix: West Europe: 70% - East Europe*: 28% - TTL: 59%




Toyota highlights January- September 2021:

    Toyota sales: 805,181 (+21% year-on-year)
    Top sellers: Corolla Range (163,872); Yaris (162,078); RAV4 (130,630)
    Top hybrids: Yaris Hybrid (130,986); Corolla Hybrid Range (129,895); Toyota C-HR Hybrid (91,454)
    Total hybrid: 470,712 (+38% year-on-year)
    Hybrid mix: West Europe: 69% - East Europe*: 28% - TTL: 58%




Lexus highlights January- September 2021:

    Total Lexus sales: 59,723 (+17% year-on-year)
    Top sellers: NX Range (16,931); UX Range (16,839); RX Range (14,431)
    Top hybrids: UX Hybrid (14,394); NX Hybrid (12,090); RX Hybrid (4,713)
    Total hybrid sales: 37,266 (+14% year-on-year)
    Hybrid mix: West Europe: 93% - East Europe*: 8% - TTL: 62%





Sales for January - September 2021 are listed below:


TOTAL TOYOTA / LEXUS  864,904

 
TOYOTA  805,181

AYGO 70,401
Yaris (incl. Yaris Hybrid)162,078
Yaris Hybrid 130,986
Yaris Cross (incl Yaris Cross Hybrid)4,491
Yaris Cross Hybrid 4,410
Corolla H/B & Touring Sports (including Hybrid)100,929
Corolla H/B & Touring Sports Hybrid 96,511
Toyota C-HR (incl. Hybrid) 93,049
Toyota C-HR Hybrid 91,454
Corolla SDN (incl. Hybrid) 62,943
Corolla SDN Hybrid 33,384
Prius Family 6,191
Prius 1,356
Prius+ 3,607
Prius Plug-in Hybrid 1,228
Mirai  507
Camry (incl. Camry Hybrid)37,670
Camry Hybrid 8,683
Supra 866
RAV4 (incl. RAV4 Hybrid & RAV4 Plug-In Hybrid)130,630
RAV4 Hybrid 75,694
RAV4 Plug-In Hybrid 17,206
Highlander (incl. Highlander Hybrid)8,087
Highlander Hybrid 6,193
Land Cruiser 27,505
Hilux 37,555
PROACE (inc PROACE EV)23,109
PROACE EV (inc PROACE VERSO EV)3,505
PROACE CITY 28,030

Other models 112,069
      

LEXUS  59,723

CT 200h 1,247
IS (incl. IS Hybrid)615
IS hybrid 523
ES (incl. ES Hybrid) 5,651
ES hybrid 4,073
LS (incl. LS Hybrid)144
LS hybrid 112
NX (incl. NX Hybrid)16,931
NX hybrid 12,090
UX (incl. UX Hybrid) 16,839
UX Hybrid 14,394
UX EV 1,786
RX (incl. RX Hybrid)14,431
RX hybrid 4,713
RC (incl. RC Hybrid)90
RC hybrid 62
LC (incl. LC Hybrid)384
LC hybrid 52
GX  910
LX  2,481

(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, and Kazakhstan).



*East Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.


Models listed in italics are produced locally at Toyota’s European manufacturing facilities.



(2) EU C02 fleet refers to average emissions of cars registered in EU28, Iceland and Norway. Reference to target achievement here is for Toyota + Lexus sales, based on preliminary internal data ahead of the regular release schedule of official figures by the EU Commission.



Jean-Yves Jault- photo Toyota