'SUONO PURO': The pure voice of Battista and sound signature of Automobili Pininfarina

'SUONO PURO': The pure voice of Battista and sound signature of Automobili Pininfarina

13.04.2022: - Automobili Pininfarina reveals how it has engineered the unique new 'sound of sustainable luxury' for its pure-electric hyper GT, Battista


- Automobili Pininfarina reveals how it has engineered the unique new 'sound of sustainable luxury' for its pure-electric hyper GT, Battista

 

- Composed using advanced sound engineering and the 'voice' of its phenomenal pure-electric powertrain, Battista's sound resonates at 54 Hz, a frequency that aims to have a positive influence on the driver's comfort and wellbeing


- Paolo Dellachà, Chief Product and Engineering Officer for Automobili Pininfarina: "Our sound designers and engineers have crafted a unique, organic EV sound experience for clients. The Battista voice is emotional and authentic for everyone experiencing the vehicle"


- Video on the unique sound of Battista and its frequency displayed in natural elements: youtu.be/E5etYYeFnik





Automobili Pininfarina has revealed 'SUONO PURO' – the sound concept created for the world's first pure electric hyper GT as the Italian brand continues to develop new products and experiences aiming to lead creation of a sustainable new era in luxury.
 



Creating a unique sound experience presented key challenges, while ensuring an unrivalled ownership and driving experience with exquisite luxury, design heritage and sustainability remain at the core. What does beauty and power sound like in the world of electrification? What voice should this award-winning design masterpiece and the Automobili Pininfarina brand have? How may natural and emotional connection between driver, car and the driving experience be created?



Aural sensations have been carefully crafted to embody the purity of Battista's design and give Automobili Pininfarina a unique voice that aims to resonate positively with the driver. Using advanced technology and following more than 2,000 hours of composition, development and fine-tuning by vehicle and sound designers and engineers, a unique brand experience is played out in exquisite frequencies and tones.



Paolo Dellachà, Chief Product and Engineering Officer for Automobili Pininfarina, said
, "Our sound designers and engineers have crafted a unique, organic EV sound experience, something special and authentic for people experiencing the vehicle. It is a signature for Battista and the Automobili Pininfarina brand that is as recognisable, pure and individual as its design."



SUONO PURO honours the purity of Automobili Pininfarina's design DNA, incorporating wellbeing qualities associated with the 432 Hz frequency. It is warm and uplifting, as found in the positive emotional effect of Tibetan singing bowls and was used by classical music composers such as Mozart or Verdi.



At idle speed, the Battista's sound frequency is 54 Hz (down three octaves from 432 Hz) – a pure and resonant signature base note. The purity of this frequency can be visualised by the way in which it impacts water, creating beautiful, organically symmetrical ripples.



The effect of this frequency on the human body, which is in average around 70 percent water, intends to contribute to a sense of wellbeing. Clients will experience this in their own Battista, with deliveries worldwide starting this year.






Interview with the experts who crafted SUONO PURO for Battista





Automobili Pininfarina worked closely with sound designers Novo Sonic to craft a unique voice for the brand and Battista.


Automobili Pininfarina NVH & Sound Managing Engineer, Garry Lane, and Novo Sonic Founder and CEO, Tom Huber, formed the core partnership that brought this to life, with a small team of dedicated and passionate sound experts. Here they talk in detail about the project.




What was the initial brief? How did you want to make people feel when they hear the Battista?



Garry Lane
: We are bringing a unique hyper GT to the luxury car world. It is a first-of-a-kind reimagination of electric mobility – including its sound. SUONO PURO needed to be authentic and reflective of the brand. We decided to let the four powerful electric motors speak for themselves, combined with a special sound experience delivering a positive effect on the driver's wellbeing.




Tom Huber:
We wanted to achieve a natural sound experience, and this comes from the use of frequency. 440 Hz was first introduced to the American music industry in the first half of the 20th century to establish a reference tuning tone for instruments and orchestras.


Music tuning worldwide was adapted to this as a result. However, prior to this, 432 Hz was the tuning of the classical music world, including by Verdi. Listening to an orchestra playing in the original tuning, many would agree on a substantial difference in terms of warmth and positive impact.



The sound experience should resonate through all aspects of how the Automobili Pininfarina brand is experienced, not just the product – where a lot of excitement comes from the emotive powertrain sounds. There needs to be an emotion and authenticity to all of it, which is why we took a holistic approach with the use of the 432 Hz frequency throughout the brand experience, with a consistent sound landscape at every point of contact.




What was the biggest challenge?




GL:
We had to make sure the Battista is instantly recognisable – we wanted people to be able to hear it and know it was Battista before they could see it, fully embracing and celebrating its pure-electric powertrain.


It had to be carefully curated and developed for a truly special car, and an entire brand, in around half the time it takes larger-volume manufacturers, who would typically develop a sonic signature in four to five years of research and engineering. That has been a tremendous challenge.




TH:
Beautiful visual design is pure emotion. A beautiful car like the Battista gives you goosebumps. The same goes for music – emotions can come across in different ways and connect with the human body.


The challenge was to create a soundscape that emotionalises a sound that many people have not yet experienced – the sound of an electric motor. We tackled this head-on by fully embracing it, showing that the natural, pure-electric sound can be beautiful and uplifting.






How did you achieve the goal of representing design and beauty in the sound of Battista?



TH:
The sound is inspired by the signature Design line around the body of Battista. Sound creation in the studio began with the brand's Chief of Design Luca Borgogno, forming a design-inspired 'leitmotif' - a short, recurring musical phrase. This was translated onto a music sheet displaying the brand's design philosophy based on its unique proportions represented by curves, length and harmony – something that has never been done before in this context.


This is transformed into the sound of Automobili Pininfarina and the Battista, using 54 Hz as a unique and organic base note that is always present, creating harmony between performance and wellness – just like the car itself. This is the Automobili Pininfarina 'Sonic Line'.





What was the biggest innovation?


GL
: The development of bespoke software, which we call the 'sound heart'. Not only did it have to be created from scratch for Battista, but the way it was implemented was unique, working on a specified software solution to enable the highest quality sound. It is all delivered via the newly engineered, individually tuneable synthesisers that respond to a range of vehicle systems, from the speed and torque profiles of the powertrain to the steering input, and 12 specially developed exterior and interior speakers in harmony with Naim Audio.


The speaker system was meticulously designed to project the 54 Hz tone across the whole frequency spectrum in immense quality. The car creates the sound in real time, a seamless, high-resolution sound experience that encompasses those inside the car, and provides a signature sound graphic on the outside. The sound is seamlessly transmitted to the interior for a natural aural experience. It is low frequency but brings in more of the EV sound experience.





TH
: We want to be able to convey the highest quality sonic story to those experiencing it, so ensuring we had the right software and hardware to reproduce what we created in the studio was really important. It is very different from working with ICE (Internal Combustion Engine) vehicles as they develop their own, much wilder sounds.


The Battista's inherent futuristic sound is unique, but also interesting and new with a positive natural effect on those experiencing it. In this regard, the Battista can be seen as an exquisitely engineered and finely tuned instrument, played by the conductor and composer behind the wheel, altering the output by the way they drive in real-time.






What is the most special thing about the final sound? What are you most proud of?


GL:
Personalised experiences and beautiful design are very important to our clients, and drivers can enjoy as much or as little of the Battista's fine quality sound as they'd like. This results from the extensive engineering and development on the real sound of the electric motors, which develops through the different drive modes.


Ensuring the driver experiences defined differences in sound between the driving modes was a challenge, but very rewarding to have achieved that variation. It's a testament to the team's efforts. High levels of personalisation run through all aspects of Battista, enhancing the luxury experience to new dimensions, ensuring the driver is encompassed not only by the combination of performance from the powertrain and the material quality of the luxurious interior, but also the way in which the car communicates and makes the driver feel.




TH
: The purity of the sound, I think, is very special. From the beginning we wanted to tune the sound to 432 Hz. The 54 Hz base frequency conveys the soulful power of the car and is organic, using the vehicle's hardware to provide as unique and authentic base as possible. It resonates with what Automobili Pininfarina stands for: pure design, sustainable luxury and outstanding performance.


The way the sound embodies the Battista's design, as well as the wider brand values is also unique. We haven't just created a sound for a vehicle. We've evaluated in great detail how people experience the entire brand, the way it communicates with people, and what the 'voice' of the vehicle is.



The same design and sound themes run through the whole experience. That, to me, is genuine and original, and tells an important story about innovation at Automobili Pininfarina.

 
 
 
 
  Dan Connell, Automobili Pininfarina photos


 

Permanent-URL: http://www.automobilsport.com/suono-puro-pure-voice-automobili-bininfarina-battista-voice-sound---236302.html

13.04.2022 / MaP

More News

Autoliv launches multi-year commitment to support the UN Road Safety Fund
13.04.2022
Autoliv, Inc. (NYSE: ALV and SSE: ALIVsdb), the worldwide leader in automotive safety systems, is supporting the United Nations Road Safety Fund (UNRSF) to strengthen insights into road safety challenges, contribute to safer mobility and help deliver Autoliv's goal of saving 100,000 lives a year. more >>
Stellantis &You, Sales and Services and FIDCAR Form After-sales Predictive Marketing Partnership
13.04.2022
    Key milestone in the unfolding of Stellantis &You, Sales and Services’ strategic plan    Innovative, European-wide, commercial agreement in the domain of after-sales predictive marketing    Significant lever to develop customer satisfaction and after-sales revenue more >>
Cake appoints Jens Stark as Chief Commercial Officer
12.04.2022
Ex Apple, Nike – joins Swedish maker of premium electric motorcycles CAKE, the Swedish maker of premium lightweight, electric motorcycles, today announced the appointment of Jens Stark, as Chief Commercial Officer. Jens joins from a lo more >>
Automobili Lamborghini presents the Huracán Tecnica: designed and engineered for the best of both worlds
12.04.2022
Huracán design and technical purity for lifestyle fun and driving performance on road and track    Huracán rear-wheel drive with rear-wheel steering, next generation evolution in aerodynamic design and engineering& more >>
Rimac Nevera completes final winter tests ahead of the first customer deliveries
12.04.2022
The Rimac Nevera has completed two intensive weeks of winter testing at Pirelli’s Sottozero Centre near the Arctic Circle in Sweden.   With daytime temperatures unusually warm, the Rimac team spent the time testing at n more >>
Lunaz investor David Beckham gifts son with electric 1954 Jaguar XK140 by Lunaz to mark his wedding
12.04.2022
    Electric Jaguar XK140 by Lunaz gifted to Brooklyn Beckham         David Beckham is an investor in Lunaz, among the UK’s fastest growing companies    XK140 full restor more >>
The New Range Rover SV shows its colours for UK event debut at Salon Privé London
12.04.2022
    New Range Rover SV showcases personalisation journey for inaugural event    Exquisite interpretation of Land Rover’s luxury SUV arrives in the capital    Tactile materials on New Range Rover SV include ceramic and mosaic marquetry    Just one highlight of the luxury car event, Royal more >>
Maserati GranTurismo Folgore takes to the streets
12.04.2022
For the first time, a prototype Maserati GranTurismo Folgore Full-Electric coupé has taken to the streets.For the Rome E-Prix 2022, Stellantis CEO Carlos Tavares rode the prototype car to the Eternal City's Formula more >>
Lamborghini Unveils New Design Aesthetic in Dallas Showroom
12.04.2022
Redesigned space features full product portfolio, state-of-the-art configuration room and one of the brand’s largest service centers in the United StatesAutomobili Lamborghini announces the expansion of the Lamborghini Dallas showroom. The new sto more >>
New Opel Astra with Intelli-Air for Optimum Interior Air Quality
12.04.2022
    Breathe cleanly: Highly effective system with automatic air exchange    Anti-allergy: Activated carbon filter provides protection against hay fever    How to get through the pollen season: Tips for what to do at home and while driving  more >>
Oldendorff Carriers and Yara Marine strengthen green relationship
11.04.2022
  Torsten Barenthin (left), Oldendorff Carriers' Director of Innovation, and Aleksander Askeland (right), Yara Marine Technologies' Chief Sales Officer, sign the new agreement at Nor-Shipping 2022.Oldendorff Carri more >>
China vehicle sales succumb to COVID-19 in March 2022, observes GlobalData
11.04.2022
ANALYST COMMENT Following the news that China vehicle sales fell by 11.7% in March after two months of increase, Bakar Sadik Agwan, Senior Automotive Consulting Analyst at GlobalData, a leading data and analytics company, offers his view: more >>
CUPRA’s success story continues with global expansion in 2022
08.04.2022
    Brand continues strong commitment to Mexico with new CUPRA Garage in Cancun    Expansion in Latin America also planned, with launches in Colombia and Peru this year    CUPRA to expand into Asia-Pacific region, arriving in Australia mid-2022    The brand is also bri more >>
Genesis opens Salon Privé London with European unveiling of the GV60
08.04.2022
    European unveiling of Genesis GV60 at inaugural Salon Privé London    Debut of the new Korean brand’s first all-electric car    GV60 is the first model in the luxury brand’s electrification journey    Highlight of the three day luxury car event, Royal Hospital Chelsea 2 more >>
DS Automobiles launches ‘DS Digital Service Record’ to help owners keep track of vehicle maintenance
08.04.2022
    DS Digital Service Record is a digitally-backed maintenance record that helps owners plan their servicing and maintenance    Accessible via the MyDS App, the Digital Serv more >>
Global automakers drive towards affordable EVs boon for Asia EV market in long-term, observes GlobalData
08.04.2022
Following the news that US automaker General Motors (GM) and Japanese Honda Motors Co. plan to develop a series of low-priced electric vehicles (EVs);Bakar Sadik Agwan, Senior Automotive Consulting Analyst at GlobalData, a leading data and analytics company, offers more >>
Caton - the new leader in luxury iconic products
07.04.2022
    All-new brand specialising in the creation of ultra-exclusive luxury products teases first creation, a two-seater British sports car    Caton occupies a unique position combining state-of-the-art, OEM-grade design and engineering with traditional handcrafting skills    Caton will focus on the enhancemen more >>
Porsche strengthens commitment to industrial production of eFuels
07.04.2022
Investment of USD 75 million in e-fuel manufacturer HIF Global LLC•    Porsche acquires approximately 12.5 percent of holding company HIF Global LLC•    Investment in the development of industrial eFuel production facilities in Chile, USA and Australia•    eFuels more >>
Easy-to-maintain and Sustainable Materials Add Value to Customers - A Global Automotive Survey by Asahi Kasei
06.04.2022
In November 2021 Asahi Kasei, a diversified Japanese multinational company, conducted its third "Automotive Interior Survey" together with Cologne, Germany-based market research institute SKOPOS in the four major automotive markets: the USA, Germany, China and Japan. 1,000 car users of varying income levels in each market responded to questions reg more >>
Finn Auto hosts the German premiere of Aiways U6ion
06.04.2022
 •    Debut of the new SUV-Coupé concept at Burda Studios, Munich: everyone invited to go electric!•    Stylish, sporty, and sustainable concept car attracts new European audiences to ecomobility•    Second stop in Aiways’ roadshow showcases the U6ion in Germany before visiting a more >>
Ferrari 296 GTB vs Glickenhaus 004S/CS
06.04.2022
Dan Neil reviews the Ferrari 296 GTB Plug-in Hybrid in today's WSJ. It's well worth reading."Because the car is a plug-in hybrid, the 296 GTB can maintain (819 HP) for only two laps, in what Ferrari calls Qualify mode. After that, the output falls more >>
From the Peugeot 202 to the 3008 Hybrid, the French Gendarmerie’s long history with PEUGEOT
05.04.2022
After acquiring Peugeot 5008s in 2021, the Gendarmerie Nationale has just placed an order for 395 Peugeot 3008 Plug-in Hybrids*. The next volume in Peugeot and the Gendarmerie’s long history, which began just after the Second World War...   more >>
Sustainability made simple: All-New Kia Niro to accelerate EV transition
05.04.2022
    All-new Niro sets new benchmark for competitive CUV segment merging innovation with high-tech user convenience features    Choice of three state-of-the-art electrified powertrains offer more customer choice to ease the transition to electric mobility    Well-appointed premium-effect recycled cabin more >>
Thomas Müller joins Jaguar Land Rover as Executive Director of Product Engineering
05.04.2022
    Thomas Müller appointed as Jaguar Land Rover’s Executive Director of Product Engineering with immediate effect    Thomas brings a 20-year autom more >>
All-New 2023 Honda HR-V Steps Out with Youthful, Athletic Styling
04.04.2022
    Stylish 2nd-generation HR-V features a low horizontal beltline, a longer hood, larger grille, wider stance and a sleek roofline       New HR-V will be more refined, confident and fun-to-drive with substa more >>
CUPRA opens order books for e-Boost derivatives alongside finance options for CUPRA Born
02.04.2022
    CUPRA has announced finance options for new CUPRA Born alongside model pricing updates and the arrival of e-Boost derivatives     Prices for the 58kWh 204PS (150kW) battery CUPRA Born start at £34,715 OTR, wit more >>
Toyota Motor Europe further consolidates sales, marketing, after sales business operations for Central Europe markets
01.04.2022
·       Toyota Motor Europe will integrate all sales, marketing and after sales business from former Hungary-based Toyota Central Europe (TCE) together with its operations at Toyota Motor Poland, Toyota’s distributor for Poland more >>
First Bizzarrini 5300 GT Corsa Revival Hits the Road
01.04.2022
The reborn Bizzarrini brand, founded by arguably the most talented automotive engineer and designer the world has ever seen, has achieved its next significant milestone. The first Bizzarrini 5300 GT Corsa Revival prototype – the authentic rec more >>
Jaguar Land Rover announces 2030 sustainability targets
01.04.2022
    Jaguar Land Rover commits to reducing greenhouse gas emissions across its own operations by 46 per cent, and 54 per cent per vehicle across its value chain, by 2030    Commitments are approved by the Science Based Targets initiative (SBTi), confirming the company’s pathway to a 1.5°C emissions reduction in line with the more >>
Czinger Vehicles expands dealer network internationally
01.04.2022
... aligning with H.R. Owen as its exclusive partner in the U.K.Czinger Vehicles is expanding its global reach, announcing H.R. Owen as its first international retail partner and exclusive Czinger dealer in the U.K. The alignment opens u more >>
Lotus Eletre: the world's first electric Hyper-SUV
30.03.2022
Introducing the all-new and all-electric Lotus Eletre, a striking and progressive Hyper-SUV and the first of a new breed of pure electric SUVs. With the world premiere of this car, the ongoing transformation of Lotus – from a UK sports car company to a truly global performance car business and brand – has reached its most significant milestone yet.   more >>
Growatt makes available its new battery ready inverter
30.03.2022
Growatt, the global top 2 storage hybrid inverter supplier announced the availability of its future-proof battery-ready PV inverter, the MOD 3-10KTL3-XH series in the European market, catering to the quickly growing demands for storage systems in Europe. more >>
Tanzania’s renewable power market to grow at 16.8% CAGR from 2021 to 2035
29.03.2022
...driven by mini-grids and rural electrification, says GlobalDataInstalled capacity for renewables in Tanzania increased from 69 megawatts (MW) in 2010 to 127 MW in 2021, at a compound annual growth rate (CAGR) of 5.7%, according to GlobalData. more >>
Pilot project for more flexible working hours in Audi production
29.03.2022
   An innovative working-time model enables shift workers to also do part-time shifts in clocked vehicle production        To advance an important idea and modern teamwork culture throughout the company        The pilot project is the only one of its kind in Germany and it is setting ne more >>
Mercedes-Benz wins landmark road monitoring programme in the Netherlands
29.03.2022
Mercedes-Benz vehicle data and advanced software tools push efficiency and safety to a next level with large-scale digital infrastructure agreementMercedes-Benz has been awarded a far-reaching contract for road monitoring more >>
More than 90 companies and 60 countries will participate in Smart City Expo Doha
29.03.2022
From today Tuesday until Wednesday, Msheireb Downtown Doha will allocate the second edition of Smart City Expo Doha (SCED), the main urban innovation event of its region. Organized by the Government of Qatar's Ministry of Communications and Information Te more >>
The All-New Toyota GR Sports car World Premiere April 1, 2022 - with video
28.03.2022
TOYOTA GAZOO Racing will unveil the All-New GR Sports car in the U.S. streaming on Thursday, March 31, at 9:30 p.m. EDT, and on April 1,10:30 a.m. JST. Ahead of this world premiere, TGR has released preview images of the All-New GR Sports car, please join us for full reveal. more >>
OptimumG, the essential binding agent in automotive industry and motorsports
25.03.2022
  You don’t see it on the racetracks, but OptimumG is everywhere, and without this company, the motorsports results could be much different.What is OptimumG, who is his creator and how do teams and manufacturers benefit from its skills?We more >>
CUPRA will expand its line up with all-new electrified SUV, to be launched in 2024
23.03.2022
    CUPRA is set to grow its electrified vehicle line up with a brand-new SUV accelerating its growth in the highly competitive compact SUV segment    The all-new electrified SUV will be available in different powertrains, including mHEV and PHEV versions    The SUV will integrate a new generation PHE more >>
2001-2022 copyright automobilsport.com