Toyota Motor Europe’s market share increases to a record 7.3% in 2022, +0.9% points year-on-year

Toyota Motor Europe’s market share increases to a record 7.3% in 2022, +0.9% points year-on-year

16.01.2023: - TME outperformed the overall European automotive market with total vehicle sales of 1,080,975 - Toyota brand consolidates its 2nd place as best-selling passenger car brand in Europe for a second year running - Strong customer demand for To

- TME outperformed the overall European automotive market with total vehicle sales of 1,080,975

- Toyota brand consolidates its 2nd place as best-selling passenger car brand in Europe for a second year running

- Strong customer demand for Toyota and Lexus’ multi-technology line-up sees electrified vehicle sales climb by +14% year-on-year to 718,608 units

Toyota Motor Europe’s(1) (TME) sales increased in 2022 to 1,080,975 Toyota and Lexus vehicles whilst the total European automotive market fell by -11% year-on-year. In the same period, TME’s market share increased to a record 7.3%, gaining +0.9% points versus 2021.

Toyota also consolidated its position as the 2nd best-selling passenger car brand in Europe.  A key factor in TME’s performance was the continued high customer demand for its attractive electrified vehicle line-up which includes battery electric, fuel cell, plug-in hybrid and hybrid powertrains. TME’s overall sales of electrified vehicles, grew by +14% year-on-year to 718,608, which now represents 66% of its total sales mix and 74% in West Europe.

“    We are pleased with another year of strong sales performance, continuing to outperform the market, despite some very challenging conditions in Europe. We’ve experienced buoyant demand for new models such as Yaris Cross and Aygo X, and sales remained high for other established models.

Looking forward to 2023, I expect to see further volume and market share growth as we further expand our multi-technology, electrified line-up. For Toyota, we will benefit from our first full year of bZ4X and Corolla Cross sales. And, for Lexus, we expect some relief from last year’s supply restrictions plus a further boost from the launches of new Lexus RX and the all-new electric Lexus RZ.

Together with other new zero and low-CO2  products in the pipeline we will progressively move towards our carbon neutrality goals while meeting EU and UK emissions targets(2)

Matt Harrison, President and CEO of Toyota Motor Europe„

In December, at its annual Kenshiki event, Toyota and Lexus presented several new models which will further expand its multi-technology line-up in 2023. Building on its previous 2035 commitment for 100% CO2  reduction in all new vehicles within the EU region, TME announced the goal to achieve full carbon neutrality in all operations by latest 2040.


Brands and model performance

Toyota sold 1,030,508 vehicles in 2022, an increase of +3% year-on-year. The brand’s top sellers were Corolla, Yaris, Yaris Cross, RAV4 and C-HR accounting for 74% of total volume.

New model launches in this period including the all new Aygo X, Corolla Cross hybrid and the bZ4X battery electric SUV  boosted overall customer demand. Toyota’s overall electrified mix expanded by +16% year-on-year with 677,823 vehicles sold, representing a 65% share of the brand’s total sales.

Lexus sold 50,467 vehicles in the same period, with an overall electrified mix at 81% of total brand sales. The brands’ extensive SUV line-up of RX,NX,UX,GX and LX  represented 89% of total sales.

While 2022 was disrupted by supply chain issues and the suspension of exports to Russia, the outlook for 2023 is much brighter with the introduction of new generation RX this month, which includes three different electrified powertrains, the RX 350h hybrid, RX 450h+ plug-in hybrid and the first ever RX 500h turbo hybrid.

Later, in the spring, Lexus will start deliveries of its first battery electric vehicle on a dedicated platform, the RZ 450e.


TME highlights January- December 2022:

·       Total sales: 1,080,975 (+0.5% year-on-year)

·       Market share: 7.3% (+0.9% points year-on-year)

·       Total electrified sales: 718,608 (+14% year-on-year)

·       Total electrified mix: West Europe: 74% - East Europe*: 32% - TTL: 66%


Toyota highlights January- December 2022:

·       Toyota sales: 1,030,508 (+3% year-on-year)

·       Top sellers: Corolla range (182,278); Yaris (185,781); Yaris Cross (156,086); RAV4 (113,297); C-HR (109,543), Aygo X (74,427)

·       Top electrified: Yaris Hybrid (147,082); Yaris Cross Hybrid (146,988): Corolla Hybrid (138,386); Toyota C-HR Hybrid (108,950); RAV4 Hybrid/Plug-in Hybrid (94,447)

·       Total electrified sales: 677,823 (+16% year-on-year)

·       Electrified mix: West Europe: 73%, East Europe*: 32% - TTL: 65%


Lexus highlights January- December 2022:

·       Total Lexus sales: 50,467 (-30% year-on-year)

·       Top sellers: NX (17,504); UX (14,599); RX (10,750)

·       Top electrified: UX Hybrid/EV (13,969); NX Hybrid/Plug-in Hybrid (16,173); RX Hybrid (6,440)

·       Total electrified sales: 40,785 (-13% year-on-year)

·       Electrified mix: West Europe: 99%, East Europe*: 21% - TTL: 81%

Sales for January – December 2022 is listed below:

TOTAL TOYOTA / LEXUS         1,080,975

TOYOTA             1,030,508
AYGO                     8,116
AYGO X                   74,427
Yaris (incl. Yaris Hybrid)                185,781
  Yaris Hybrid                147,082
Yaris Cross (incl Yaris Cross Hybrid)                156,086
Yaris Cross Hybrid                146,988
Corolla H/B & Touring Sports (including Hybrid)                107,450
  Corolla H/B & Touring Sports Hybrid                103,620
Toyota C-HR (incl. Hybrid)            109,543
  Toyota C-HR Hybrid                108,950
Corolla  SDN (incl. Hybrid)               74,828
Corolla SDN Hybrid                   34,766
Corolla Cross Hybrid                   11,417
Prius Family                     1,629
Prius                        842
Prius Plug-in Hybrid                        787
Mirai                        753
Camry (incl. Camry Hybrid)                   15,127
  Camry Hybrid                     7,914
Supra                        830
 RAV4 (incl. RAV4 Hybrid & RAV4 Plug-In Hybrid)                113,297
RAV4 Hybrid                   73,403
RAV4 Plug-In Hybrid               21,044
bZ4X                                  3,510
Highlander (incl. Highlander Hybrid)                 8,576
Highlander Hybrid                     7,933
Land Cruiser                   33,872
Hilux                   45,080
PROACE (inc PROACE EV)                   34,059
PROACE EV (inc PROACE VERSO EV)                 4,988
PROACE CITY                   38,229

Other models    7,898

LEXUS                   50,467
IS (incl. IS Hybrid)                      86
ES (incl. ES Hybrid)                     4,895
   ES hybrid                     3,986
LS (incl. LS Hybrid)                        167
   LS hybrid                        163
NX (incl. NX Hybrid)                   17,504
   NX hybrid                     8,424
   NX PHEV                     7,749
UX (incl. UX Hybrid)               14,559
   UX Hybrid                   12,450
   UX EV                     1,519
RX (incl. RX Hybrid)                   10,750
   RX hybrid                   6,440
RC (incl. RC Hybrid)                        30
LC (incl. LC Hybrid)                      297
  LC hybrid    54
GX                        361
LX                     1,818


(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia and Kazakhstan).

(2) EU C02 fleet refers to average emissions of cars registered in EU27 + Iceland and Norway. Reference to target achievement here is for Toyota + Lexus sales, based on preliminary internal data ahead of the regular release schedule of official figures by the EU Commission.

 *East Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.

Models listed in italics are produced locally at Toyota’s European manufacturing facilities.

Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota, GR (Gazoo Racing) and Lexus vehicles and parts and accessories, as well as Toyota’s European manufacturing and engineering operations. Toyota directly employs over 25,000 people and has invested over EUR 11 billion in Europe since 1990.

Its eight European manufacturing plants are located in Portugal, the UK, France, Poland, Czech Republic and Turkey. Today, there are approximately 16.5 million Toyota, GR and Lexus vehicles on European roads, whose drivers are supported by a network of 28 National Marketing and Sales Companies and around 2,800 retail sales outlets in 53 countries (EU, UK, EFTA countries + Russia, Israel, Turkey and other Eastern European countries). In 2021, TME sold 1,076,300 vehicles in Europe for a 6.4% market share. For more information, visit Facts & Figures ( and

Toyota believes that when people are free to move, anything is possible. In the pursuit of "Mobility for All", Toyota aims to create safer, more connected, inclusive and sustainable mobility to achieve its mission of producing “Happiness for All”.

In Europe, TME launched the KINTO mobility brand which offers a range of mobility services in 14 countries, and is growing its business-to-business sales of zero-emission fuel cell products and engineering support. Contributing to the UN Sustainable Development Goals, Toyota is working to achieve carbon neutrality in its entire business across Europe.

A historic leader in CO2 reduction in Europe, TME aims to achieve 100% CO2 reduction in all new vehicles in Western Europe by 2035 and will continue to offer a full range of electrified powertrains to customers across the region with its hybrid, plug-in hybrid, battery and fuel cell electric vehicles. When it comes to sustainability, Toyota is committed to going Beyond Zero.

Robert Tickner photo Toyota


16.01.2023 / MaP

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