Genesis announces new "Sound of Serenity" experience at Battersea power station

Genesis announces new "Sound of Serenity" experience at Battersea power station

22.11.2022: Pop-up installation will showcase Genesis’ innovation and pay homage to the history of Battersea Power Station Pop-up experience features an interactive GV60 “Sound Sculpture” The new Genesis pop-up store will open to the public on Sat


    Pop-up installation will showcase Genesis’ innovation and pay homage to the history of Battersea Power Station



    Pop-up experience features an interactive GV60 “Sound Sculpture”


    The new Genesis pop-up store will open to the public on Saturday 26th November  





Genesis Motor UK has announced a new pop-up experience in the recently opened Battersea Power Station, which will honour both the legacy of Battersea itself as well as showcasing Genesis innovation. The pop-up titled “Sound of Serenity” will be open to the public from Saturday 26th November until January 14th and will feature interactive touchpoints for customers centered around Genesis EV vehicles proposition.



Visitors to the pop-up will immerse themselves both physically and digitally in the brand’s elements, with audacious design features and distinctly Korean details, all showcased by an installation that highlights the power of the Genesis Vehicle-to-Load (V2L), a function that uses the vehicle as a mobile power source to charge other electronic devices, regardless of location.




Guests visiting the pop-up will also have the chance to interact with touchpoints, including the ”Sound of Serenity” mood wheel, which features different white noises and the Genesis Sounds of Nature, available in each Genesis vehicle.





Sound of Serenity



Located in the middle of the Genesis pop-up will be an all-electric Electrified GV70 suspended from the ceiling in a translucent LED glass cube. The installation is dubbed the “Sound Sculpture”, a stunning visual display which draws inspiration from the low “hum” noise the Battersea Power Station’s working turbines once produced.



Combining different sounds, visitors are encouraged to interact with the white noise by rotating a touchscreen dial which changes the colour displayed in the box, as well as experiencing how white noise can counteract high pitch frequencies that make a busy environment feel serene.



The pop-up represents GV60’s noise vehicle harshness (NVH) technology which has been used to make the cabin as serene and calming as possible for both the driver and passenger.


Visitors interacting with the “Sound of Serenity” mood wheel located in the pop-up will be able to experience different frequencies that match to different relaxing sounds available within all Genesis, including ‘Calm sea waves’, Rainy day and ‘Lively forest’, with every colour representing a specific sound and mood. Furthermore, guests visiting this touchpoint are able to scan a QR code that leads them to a ‘Sound of Serenity’ playlist, which includes the same sounds that can be played in the pop-up space.





Evolving Power Technologies




The Vehicle-to-Load (V2L) system is one of the many impressive features included in the Genesis electric line-up and is at the heart of the pop-up installation: honouring the legacy of Battersea Power Station, the sound installation is powered by the GV60’s battery, showcasing the technology. Leading the way towards the future of electrification, the V2L system uses energy stored in the battery to power external devices, for users to be self-sufficient and be less reliant on the national electricity grid.




Managing Director of Genesis Motor UK, Andrew Pilkington, said
“Many years ago Battersea Power Station was the primary source of electricity for London and the surrounding areas and has since become an icon of innovation and power technology. With the Sound of Serenity installation Genesis has both paid homage to the history of Battersea but also looked towards the future of electrification and we look forward to welcoming customers to experience it for themselves”.



The Genesis pop-up is located just a few steps away from the newly opened Genesis Studio, an automotive retail space that aims to provide a refreshingly different yet still luxury experience when it comes to buying a car. The space showcases four Genesis models available in the UK with a dedicated interactive area for vehicle configuration where visitors will be able to discover Genesis colour, interior and garnish configurations and the story inspiring each of them.

Genesis- also photos


Permanent-URL: http://www.automobilsport.com/genesis-sound-of-serenity-experience-battersea-power-station---245513.html

22.11.2022 / MaP

More News

Lamborghini Huracán Sterrato Concept: the natural born rebel
22.11.2022
As the debut nears of the first all-terrain super sports car, Lamborghini recounts the genesis of the projectHeading towards the first Lamborghini super sports ‘all terrain’ unveiling at Art Basel in Miami Beach, Automobili Lamborghini c more >>
JuanMa Lopez joins Genesis Design Europe
21.11.2022
    Juanma Lopez joins Genesis as Head of Design Europe    Lopez will lead a team of designers in the new design studio in OffenbachGenesis announce more >>
Goodyear, US Marine corps reserve to host annual toys for Tots Foundation events
21.11.2022
Toy drive supported by events at California, Florida and Ohio blimp basesGoodyear and the U.S. Marine Corps Reserve are partnering for the 12th consecutive year in support of the Marines Toys for Tots Foundation at the company&rsquo more >>
The art and craft of Bentley’s "Flying B"
19.11.2022
    ‘Flying B’ bonnet mascot: ultimate symbol of Bentley design and craft       Latest ‘Flying B’ chosen from an in-house design shortlist    Sixth more >>
Hyundai Motor Manufacturing Czech celebrates production of 4 millionth vehicle
19.11.2022
    Hyundai TUCSON N Line becomes 4 millionth car to roll off production line at Hyundai Motor Manufacturing Czech (HMMC) plant    Electrified cars consisting of EVs including HEVs, PHEVs and BEVs have accounted for nearly 40 per cent of production at HMMC so far this year    More units of TUCSO more >>
The all-new Lexus RX 500h - Hybrid electric with a performance edge
18.11.2022
    A new direction in hybrid electric technology     Introduced in the RX 500h F SPORT Performance, part of the all-new fifth generation RX range    New 2.4-litre turbocharged h more >>
Audi S1 Hoonitron: a race car from Audi like never before - with video
18.11.2022
   All-electric Audi prototype wows audience of millions        Behind the scenes of the filming of US drift star Ken Block in Las Vegas        Facts and figures: How the more >>
Refreshed 2024 Kia Seltos bounds into L.A. with Distinctive New Design, Desirable Tech, and Enhanced Performance
17.11.2022
Entry SUV[1] Boasts Bigger Personality with Significant Upgrades Across the Board         Newly added X-Line trim ups the Seltos’ appearance with exclusive exterior features &n more >>
Hyundai Motor Group Accelerates Software−Defined Vehicle Advancement with Second Developer Conference
17.11.2022
 •    During the conference held on Nov. 16-17, Hyundai Motor Group shared its software-defined vehicle (SDV) system development update with developers •    A total of 70 R&D employees from Hyundai Motor C more >>
Asahi Kasei starts selling BR and S-SBR made using the mass-balance method
17.11.2022
Asahi Kasei will, in November 2022, begin the sale of Tufdene™ S-SBR (solution-polymerized styrene-butadiene rubber) and Asadene™ BR (butadiene rubber) made using the mass-balance method at Asahi Kasei Synthetic Rubber Singapore Pte. Ltd. and the Synthetic Rubber Plant of Asahi Kasei's Kawasaki Works. more >>
The new Porsche 911 Dakar - Off-road sports car with the genes of a winner
17.11.2022
    World premiere at the Los Angeles Auto Show         Ground clearance increased by 80 millimetres with lift-function chassis    Limited to 2,500 examples more >>
Toyota bZ Compact SUV Concept Revealed - A Nod to the Future
17.11.2022
    Toyota BEV Concept expresses clean/vital design approach coupled with low-impact, sustainable materials    Modern interior design enhanced with in-car personal assistant    more >>
Acura Completes Production of Final NSX Type S - Begins Hand-Assembly of Limited-Run TLX Type S PMC Edition
17.11.2022
The final Acura NSX Type S was completed today at the Performance Manufacturing Center (PMC) in Marysville, Ohio. Finished in Gotham Gray matte paint, the final second-generation NSX, badged #350 of 350, marks the end of the hybrid-electric supercar’s storied run, which began i more >>
2023 Acura TLX Sport Sedans Offer New Premium Services
15.11.2022
Now arriving at dealers, the 2023 Acura TLX and TLX Type S offer new complimentary services to augment the most premium, performance-focused and technologically sophisticated sedans in Acura history.For the 2023 model year, the award-winning sport more >>
Production of Next-Generation Ford Ranger Commences in South Africa for Domestic and Global Export Markets
15.11.2022
•    Ford’s Silverton Assembly Plant in Pretoria, South Africa, becomes the third global production hub to start production of the Next-Gen Ranger; Commencement follows a US$1.05 billion (R15.8 billion) investment in local operations and supplier tooling•    The modernized and expanded facility includes an on-site Sta more >>
Production of future M-Sport built Fiesta's secure
15.11.2022
Following the announcement that the Ford Fiesta will cease production in 2023, M-Sport would like to highlight that the production of Fiesta based rally cars will continue and preparations have been well underway for some time in anticipation of this moment.  more >>
Trailblazer for the future of the 911: 25 years of the 996-generation Porsche 911
15.11.2022
Generational shift: the first 911 with a carry-over part conceptTogether with the Boxster, the version of the 911 with the internal codename 996 secured the continued independence of Porsche exactly 25 years ago. Fans were amazed when they first laid eyes on it at t more >>
BMW captivates Orchard Road with highest digital billboard in Singapore
15.11.2022
THE 7 comes to life through sight and sound like never before.BMW Asia, in a special collaboration with the Orchard Road Business Association (ORBA), has taken over the Mandarin Gallery (side wall) digital billboard to engage audiences and allow them to experie more >>
How rising energy prices affect electric cars
14.11.2022
While the electric car vs petrol car debate has raged on for some time now, one area of the argument that has never been in doubt is the matter of running costs. Once you get past the upfront ticket price, the short and long-term costs at more >>
Parkopedia publishes the 2022 Global Parking Index
14.11.2022
● Parkopedia releases the third edition of its Global Parking Index, with detailed information on global average parking prices and the key trends influencing price changes● New York continues to be the most expensive city for 2-hour off-street parking ($43.10 average) and is now also the most expensive city for daily off-street parking ($52.65 average) more >>
Project 25 - Radical Motorsport’s new track-only flagship model previewed
14.11.2022
    New closed-cockpit, flagship coupé teased by Radical Motorsport under ‘Project 25’ codename       Track-only model is the culmination of 25 years of motorsport expert more >>
The new rings from Audi - More purity, more reduction, more consistency
14.11.2022
Audi stands for Vorsprung durch Technik, for innovative mobility. A promise that the four rings aim to reflect through a progressive design. Now the vehicles’ characteristic features have been thoroughly reworked. In this interview, designer André Georgi and brand strategist Frederik Kalisch explain what it means for Audi now that its cars bear new rings. more >>
HoppyGo peer-to-peer car sharing from SKODA AUTO enjoys its most successful season ever
14.11.2022
- Strong increase: Turnover from July to October increased 25% compared to 2021- New record: Vehicle providers earned an average of 20,540 CZK (€833.60)- Significant growth: Number of HoppyGo users rises to around 180,000 more >>
Built for the long haul - new Goodyear Wrangler HT tire delivers all-season dependability
14.11.2022
The Market Leader in Light Truck Replacement Tires** Brings Enhanced Durability and Long-Lasting Performance to the All-Terrain CategoryThe Goodyear Tire & Rubber Comp more >>
ID. models crack the half-million mark: Volkswagen meets delivery target one year earlier than planned
14.11.2022
Volkswagen is making rapid progress worldwide with electrification of its vehicle fleet despite strained supply situation  Order bank remains high: 135,000 (+65% vs. 2021) ordered vehicles being produced at fast pace  Electric roadmap is being accelerated: Production of ICE models in Europe to end by 2033. Ten new electric models to take to more >>
The new Lamborghini Huracán Sterrato: the indomitable super sports car
14.11.2022
  The first all-terrain super sports car with V10 engine and all-wheel drive to make its debut Automobili Lamborghini is about to present the new Huracán Sterrato[1 more >>
A New Step for Kenitra Site to Support Growth Plans for Middle East and Africa Region
10.11.2022
    Investment of over €300 million in Kenitra manufacturing facility in Morocco is part of region’s growth plans    Kenitra plant to double local production capacity and introduce “smart car” platform to serve the commercial ambition of reaching more than 22% market share in the region by 2030 more >>
Former VW director takes up new automotive challenge
09.11.2022
Former Volkswagen South Africa sales and marketing director Mike Glendinning aims to bring a fresh perspective to the Kelston Motor Group’s operations after being appointed a non-executive director. more >>
Prodrive Hunter Hypercar specification
09.11.2022
ENGINEFront-mid3.5 litre V6 twin turboSingle plenum/throttleDry sumpPower over 600 bhpTorque 700 NmINTERIORHigh resolution digital display9” touchscreen multi more >>
World’s first all-terrain hypercar unveiled in Dubai
09.11.2022
Prospective buyers get behind wheel for first time – then enjoy ride of a lifetime with double Dakar winner Roma Prospective buyers for the world’s first all-terrain hypercar have been putting the vehicle through its paces in Dubai, with the he more >>
Porsche 911 Dakar aces test programme on gravel, sand and snow - World premiere in Los Angeles
09.11.2022
  At the Los Angeles Auto Show on 16 November 2022 (17 November, 04:00 CET), Porsche will unveil a very special variant of the iconic 911: the new 911 Dakar. It will be the first two-door sports car to offer outstanding off-road capabilities. The model name more >>
All-New Groundbreaking AEHRA™ SUV Sets New Standards for Automotive Design
09.11.2022
 •    Ultra premium electric automotive brand AEHRA reveals design of its first model, an SUV   •    AEHRA uniquely unlocks potential afforded by state-of-the-art EV technology to rewrite automotive d more >>
Hilton & Moss reignites a three-pointed star of classic German motoring with peerless Mercedes-Benz 300 SL Roadster restoration
08.11.2022
 •    World-leading classic and prestige vehicle restorer transforms a 1957 Mercedes-Benz 300 SL Roadster from a rust-ridden relic to a perfect example of the legendary model•    Hilton & Moss leveraged 30-plus years as a Mercedes-Benz approved specialist to restore the 300 SL Roadster to beautifully original condi more >>
Goodyear Drive TLV join forces to explore advanced mobility solutions with Israeli startups
08.11.2022
Drive TLV will strengthen Goodyear’s connections within the Israeli mobility ecosystemGoodyear will offer collaboration and investment opportunities for Drive’s startup networkTo help expand its footpri more >>
Nelly Kennedy named new Chief Marketing Officer at Volkswagen
08.11.2022
 Nelly Kennedy, currently Senior Global Brand Marketing Director at Google, assumes responsibility for international marketing at Volkswagen from mid-February 2023  Volkswagen CEO Thomas Schäfer: “As the new Chief Marketing Officer, Nelly Kenne more >>
Honda Announces Small-Displacement ATVs for 2023
07.11.2022
One multipurpose ATV and two sport models return for the new model yearAmerican Honda announced the return of three small-displacement ATVs for 2023, including the FourTrax Recon, TRX250X and TRX90X. From on-the-job utility to weekend recreation, these m more >>
What’s the Safest Way to Transport a Racecar?
06.11.2022
Transporting a race car can be done in several ways. You could transport a race car via a flatbed truck or other types of open car carrier. But open carriers expose this expensive vehicle to the occasional unexpected rock that can be easily kicked up on the highway, causing damage to the vehicle. Inclement weather could also adversely affect the car when it’s transported openly. more >>
Toyan V8, 1:10 Scale 8-Stroke Methanol Engine - with video
04.11.2022
What makes Toyan V8 so special?•    A 1:10 Super-Detailed Engine Model: Toyan V8 is the world’s FIRST 8-stroke engine model. It 100% replicates a real working methanol engine, including a CNC aluminum alloy base, three-in-one starter ESC, thermal head, etc. To make you walk deeply through the mechanical principles. more >>
Automobili Lamborghini confirms the DESI project, now in its fifth year
04.11.2022
First day of school-to-work at Lamborghini for 24 students     Lamborghini continues to invest in education, in particular for the benefit of the younger generations. After the official start of classes in school last September, the DESI (Dual Educa more >>
2001-2022 copyright automobilsport.com