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PURE ETCR secures major coverage in South Africa with SuperSport
14.05.2021: - Coverage of all PURE ETCR events across 2021 season
- Agreement brings all-electric motorsport to fans in sub-Saharan Africa
- Ground-breaking new series to begin in June
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- Coverage of all PURE ETCR events across 2021 season
- Agreement brings all-electric motorsport to fans in sub-Saharan Africa
- Ground-breaking new series to begin in June
PURE ETCR, the world’s first all-electric, multi-brand touring car championship, is delighted to announce a major new partnership with South Africa’s premier sports broadcaster, SuperSport.
Established in 1987 and spreading its broadcast wings into neighbouring countries eight years later, SuperSport can now boast over 20 million subscribers in Sub-Saharan Africa, all enjoying a mix of local and international sport, including the FIFA World Cup and Olympic Games.
Currently SuperSport features 35 channels, including 10 broadcasting in high-definition, and is available in 54 countries.
In 2020 South Africa accounted for sales of more electrified vehicles than any other country in Africa and globally only four countries possess a greater charger-to-car ratio following the systematic creation of a domestic infrastructure in recent years.
PURE ETCR, the world’s first all-electric, multi-brand touring car championship, will host its first full season in 2021 with a calendar comprising five all-action events in Europe and Asia, beginning at Autdromo Vallelunga Piero Taruffi, Italy, on June 18-20.
The competing machines are the most powerful touring cars ever built with a peak power of 500kW - the equivalent of 670bhp - generated by their electric motors.
Xavier Gavory, PURE ETCR Series Director, said: “We are very pleased to secure this broadcast agreement with SuperSport, which will introduce PURE ETCR to an audience of over 20 million potential new fans in South Africa and sub-Saharan Africa.
South Africa has been ahead of the game in its preparation of a charging infrastructure ahead of what we all expect will be a major rise in the sales of electrified vehicles in the coming years. At PURE ETCR one of our key objectives is to switch people on to the immense potential of electromobility and this fantastic broadcast agreement will surely help us to achieve this.”
Jamie O’Leary, photo WSC /ETCR
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PURE ETCR - Successfull ‘Stress Test’ completed at Vallelunga
12.05.2021
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| PURE ETCR’s preparations for the world’s first all-electric, multi-brand touring car series took a major step forwards this week with the successful completion of a pre-season ‘stress test’ at Vallelunga.
The test simulated more >> |
PURE ETCR completes successful ‘Stress Test’ at Vallelunga
07.05.2021
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| - Starting Gate passes test with flying colours- Drivers from three manufacturers sample full-scale ‘Battle’ format- Flat-out racing with no energy saving promises intense competitionPURE ETCR’s pre more >> |
Italian ace Luca Filippi joins PURE ETCR with Romeo Ferraris
04.05.2021
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| - Italian to race Alfa Romeo Giulia ETCR by Romeo Ferraris- Filippi steps up from role as team Test Driver- GP2 runner-up to make series debut on home soil at VallelungaLuca Filippi is the latest star name to join PURE ETCR more >> |
Michela Cerruti for the first time at the wheel of the Giulia ETCR by Romeo Ferraris
01.05.2021
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At the occasion of the Vallelunga tests organized by WSC for the ETCR cars that will take part in the maiden season of the PURE ETCR serie more >> |
PURE ETCR to become FIA eTouring Car World Cup in 2022
30.04.2021
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| The PURE ETCR series has been chosen by the FIA to become the first ever electric Touring Car World Cup from 2022.After a tender process, a long-term agreement has been signed between Eurosport Events and the FIA to promote the brand-new FIA more >> |
Hyundai names Fab Four for PURE ETCR campaign
27.04.2021
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| - Test drivers Augusto Farfus and Jean-Karl Vernay promoted to race seats- Tom Chilton and John Filippi to represent South Korean manufacturer- All drivers to race all-electric Veloster N ETCR in groundbreaking seriesHyundai more >> |
PURE ETCR secures free-to-air coverage in Sweden with Kanal 9
24.04.2021
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| - Coverage of all PURE ETCR events across 2021 season - Free-to-air deal brings all-electric motorsport to fans in Sweden - Ground-breaking new series to begin in June PURE ETCR, the world’s first all-electric, m more >> |
PURE ETCR marks 51st Earth Day
22.04.2021
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| - PURE ETCR supports partner EARTHDAY.ORG - Active participation in reforestation programme, ‘The Canopy Project’ - PURE ETCR community to take part in Great Global Clean-up PURE ETCR is supporting the 51st annual Earth Da more >> |
Hungaroring added to 2021 PURE ETCR calendar
22.04.2021
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| - Budapest track replaces Circuit Zolder on 2021 calendar - World’s most powerful touring cars to battle at F1 venue - Passionate Hungarian fans to experience all-electric racing for first time The stars more >> |
PURE ETCR - Hungaroring replaces Zolder in the calendar
21.04.2021
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| The calendar of the PURE ETCR inaugural race season in 2021 has been amended with an event at the Hungaroring that takes the place of Circuit Zolder, which had been scheduled to host the second event on July 2-4.The race meeting at the Hungarori more >> |
PURE ETCR secures prestigious Russian broadcast deal with Match TV
16.04.2021
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| - Coverage of all PURE ETCR events across 2021 season - Broadcast deal brings all-electric motorsport to fans in Russia - Ground-breaking new series to begin in June - PURE ETCR, the world’s first all-electric, mul more >> |
PURE ETCR and EARTHDAY.ORG announce partnership
13.04.2021
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| - Organisations are working together to highlight excitement around electromobility
- World’s first all-electric touring car series ushers in new era of electromobility - EARTHDAY.ORG educates environmental movement more >> |
The Giulia ETCR by Romeo Ferraris completes its first test at Vallelunga
27.03.2021
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| The Giulia ETCR by Romeo Ferraris has performed its first track tests at Vallelunga. Following the successful installation of the battery last week, Romeo Ferraris went to the track near Rome on 22-24 March for the first track test with the new project carried out by the Opera-based constructor. more >> |
Five new films showcase PURE ETCR’s drive towards a world of electromobility
26.03.2021
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| - Five films show how PURE ETCR can help drive towards electromobility - Renowned environmentalist Bertrand Piccard drives Hyundai Veloster N ETCR - HSH Prince Albert II of Monaco chauffeured around streets of Principality - PU more >> |
PURE ETCR secures prestigious Japanese broadcast deal with J Sports
25.03.2021
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| - Coverage of all PURE ETCR events across 2021 season - Broadcast deal brings all-electric motorsport to fans in Japan - Ground-breaking new series to begin in June
PURE ETCR, the world’s first all-e more >> |
ETCR test at Vallelunga - The Giulia by Romeo Ferraris hits the track
24.03.2021
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The ETCR official testing programme keeps on according to the schedule, and the teams returned at Vallelunga for another three-day session that marked the first appearance of the Alfa Romeo Giulia by Romeo more >> |
Track debut for sleek new Alfa Giulia ETCR by Romeo Ferraris at Vallelunga
23.03.2021
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| - PURE ETCR-bound racecar debuts at Autodromo Vallelunga - Mario Ferraris completes Giulia ETCR shakedown - Stefano Coletti has first taste of 500kW all-electric touring car The Alfa Romeo Giulia ETCR by Romeo Ferraris, which will compet more >> |
Battery integration completed for the Giulia ETCR by Romeo Ferraris
22.03.2021
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| The integration of the ETCR kit on the Giulia ETCR by Romeo Ferraris has been completed. Last weekend, the Italian manufacture staff and technical personnel from WSC, Williams Advanced Engineering and Magelec have completed the preliminary fitting ph more >> |
Stefano Coletti to race stunning new Giulia ETCR in PURE ETCR for Romeo Ferraris
19.03.2021
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| - Monegasque joins world’s first all-electric, multi-brand touring car series - Former single-seater ace adds extra spark to growing grid of stars - Romeo Ferraris Giulia ETCR set for track debut next week in Italy - Another more >> |
PURE ETCR secures African broadcast deal with StarTimes Group
17.03.2021
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| - Coverage of all PURE ETCR events across 2021 season - Broadcast deal brings all-electric motorsport to fans in Africa - Ground-breaking new series to begin in June PURE ETCR, the world’s first all-electric, multi-brand tourin more >> |
WTCR winner Mikel Azcona enjoys special times in PURE ETCR-bound CUPRA eRacer
15.03.2021
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| Mikel Azcona transferred his WTCR race-winning pedigree to all-electric touring car action when he got behind the wheel of a CUPRA eRacer for the first time during testing at Vallelunga in Italy last week.Azcona, a frontrunner in the WTCR – FIA World Touring Car Cup with CUPRA power for the last two seasons, is part of the CUPRA line-up in more >> |
ETCR More testing at Vallelunga for Hyundai and CUPRA
03.03.2021
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| ETCR official testing keeps on at a frantic pace, as the teams continue the preparation for the category's first racing season.A few days after running together in Spain at Motorland Aragón, CUPRA Racing and Hyundai M more >> |
PURE ETCR secures TV broadcast deal in Baltic region with TV3 Group
02.03.2021
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| - Coverage of all PURE ETCR events across 2021 season - Broadcast deal brings all-electric motorsport to fans in Baltic region - Ground-breaking new series to begin in June - Motorsport fans in the Baltic region can watch the dram more >> |
PURE ETCR Series Director Xavier Gavory joins panel at ASI Connect
25.02.2021
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| - Series Director to debate ‘Future Power’ in front of industry leaders - Joins fellow motorsport innovators for high-power panel discussion - Other guests include Formula 1’s Paddy Lowe PURE ETCR Series Director Xavier more >> |
CUPRA Racing completes PURE ETCR line-up with Spain’s Mikel Azcona
22.02.2021
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| - WTCR race winner to drive CUPRA e-Racer in all-electric touring car series
- Azcona joins Mattias Ekström and Jordi Gené in line-up for Spanish brand - First PURE ETCR season gets underway at Vallelunga, Italy, in June more >> |
PURE ETCR promoter signs United Nations Sports for Climate Action Framework
22.02.2021
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| - Eurosport Events signs Sports for Climate Action Framework - Promoted series commit to setting a path for a low-carbon future - All-electric PURE ETCR series the ‘Flagship’ for best practice - Eurosp more >> |
Quotes after ETCR official test at Aragon, Spain
20.02.2021
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| ETCR official test @ AragónJordi Gené
"It's a very challenging car!" “We have just completed the first day of testing with the CUPRA eRacer. It’s more >> |
ETCR official test @ Aragón - Hyundai and CUPRA ran together in Spain
20.02.2021
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The Hyundai Motorsport and CUPRA Racing teams joined to take part in an ETCR official test organised by WSC at Motorland Aragón. more >> |
ETCR Official test in Spain for Hyundai and CUPRA
17.02.2021
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| The Hyundai Motorsport and CUPRA Racing teams will both take part in an official ETCR test at Motorland Aragón in Spain, Thursday and Friday.The test has been organised by WSC, the entity behind the ETCR category and its Technical Regulation more >> |
ETCR - Vernay joins Hyundai Motorsport
10.02.2021
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| Former TCR International champion and WTCR race winner Jean-Karl Vernay joined Hyundai Motorsport’s Veloster N ETCR programme as test and development driver, alongside Augusto Farfus.The addition of Vernay to the test team will allow that w more >> |
PURE ETCR nets free-to-air TV deal in New Zealand with TV3
05.02.2021
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| - Coverage of all PURE ETCR events in 2021 on ‘Home of Motorsport’ - PURE ETCR to feature on popular ‘CRC Motorsport’ show on Sundays - Ground-breaking new touring car series set to kick off in June -PUR more >> |
Onboard lap video with Augusto Farfus in Hyundai Veloster N ETCR at Daytona
03.02.2021
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| Hyundai Motorsport's development driver Augusto Farfus drove the Veloster N ETCR at high-speed, completing twice three laps of the 3.6-mile road track, including the iconic 31° banked oval turns before the start of the IMSA Michelin Pilot Challenge race.see Video here more >> |
2021 PURE ETCR calendar
03.02.2021
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June 18/20 - Autodromo Vallelunga Piero Taruffi, ItalyJuly 2/4 - Circuit Zolder, BelgiumJuly 9/11 - Motorland Aragón, SpainAugust 6/8 - Copenhagen Historic Grand Prix, Denmark*October 15/17 - Inje Speedium, South Korea more >> |
ETCR Successful demonstration at Daytona
03.02.2021
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| The ETCR demonstration at Daytona turned into a success and amazed all motorsport insiders who were at the Florida track for the Rolex 24H race weekend.Hyundai Motorsport's development driver Augusto Farfus drove the Veloster N ETCR at high-speed, completing more >> |
Five-star schedule revealed for inaugural PURE ETCR season
01.02.2021
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- Five all-action events to crown first PURE ETCR King or Queen - Mix of permanent and street circuits in Europe and Asia - Vallelunga opens world’s first all-electric, multi-brand touring car series - more >> |
ETCR demonstration at Daytona
30.01.2021
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| Farfus drove the Hyundai Veloster N ETCR at high speed on the bankingThe ETCR demonstration at Daytona International Speedway turned into a spectacular success that amazed all motorsport insiders who were at the Flori more >> |
ETCR - The Veloster ready for Daytona demonstration
27.01.2021
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| The Hyundai Veloster N ETCR sits in a garage of the Daytona International Speedway and is ready for a high-speed demonstration that will take place Friday afternoon, as a preamble to the 4-hour IMSA Michelin Pilot Challenge.Hyundai Motorsport's developme more >> |
ETCR demonstration at the Rolex 24H Daytona weekend
21.01.2021
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| Augusto Farfus will drive the Hyundai Veloster N ETCR on the banking of the Florida speedway before the start of the IMSA Michelin Pilot Challenge race
The ETCR racing car will be shown to North American motorsports fan more >> |
PURE ETCR charges up launch season with new Eurosport partnership
13.01.2021
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| - Cumulative audience of more than 250 million set to enjoy live PURE ETCR action - Live coverage secured in 75 territories reached by Eurosport 1 and Eurosport 2 - Regular high-quality coverage guaranteed for innovative new all-electric series - more >> |
