Great success for the first Romeo Ferraris Experience 17.11.2021: On Saturday November 13, Romeo Ferraris opened the doors of its headquarters in Opera. The first "Romeo Ferraris Experience” gave to a selected list of customers and media the opportunity to closely observe and appreciate all the company's activities, wit

On Saturday November 13, Romeo Ferraris opened the doors of its headquarters in Opera. The first "Romeo Ferraris Experience” gave to a selected list of customers and media the opportunity to closely observe and appreciate all the company's activities, with cars on display, test drives and a reception area inside the workshop with high quality food and drinks, for an unprecedented glance.



The event was the occasion for the unveiling of the Caterham Seven 170, the new entry-level model of the British brand of which Romeo Ferraris is the official importer and dealer for Italy. Special guest was Olivier Jouanne, Caterham manager for the Western Europe territory, who presented Romeo Ferraris as an authorized dealer for Italy of the particular English brand, one year after the acquisition of Borghi Automobili.



The Seven 170, weighing just 440 kilograms, stands out for its motorcycle derivative 3-cylinder 660cc Suzuki engine. Potential customers were able to get behind the wheel to discover its potential firsthand inside a dedicated area. Also present, both on display and for test drives, the more performing models Seven 485 and 485 CSR.



The Romeo Ferraris Experience also featured Morgan Motors cars, another historic English manufacturer for which Romeo Ferraris is the only exclusive dealership for Italy, with the Plus Four and Plus Six models.



To celebrate its commitment to motorsport, Romeo Ferraris also displayed in its workshop the Alfa Romeo Giulietta Veloce TCR, which was lined up last year in the FIA WTCR World Championship in order to win the WTCR Trophy, and the Giulia ETCR, which competed this year in the inaugural season of PURE ETCR, the new all-electric Turing Car series, claiming a victory in the Copenhagen round and the second place in the manufacturers standings.



Moreover, other special creations by the Opera manufacturer were on display, such as the FatFive and models equipped with dedicated preparation kits.




Michela Cerruti, Romeo Ferraris Operations Manager


"We wanted to open the doors of our headquarters, inviting a selected list of guests in respect of the regulations, to show everyone our work and what we are capable to achieve, as well as offering them test drives with the new Caterham Seven 170. We welcomed many special guests, breathing all together the passion that unites us.


We experienced a truly fantastic day that gave us a great boost to continue with even more motivation on the path taken on every side of the company's business. We believe that the concept of #RFExperience allows us in some way to represent what our reality means.



I can already say that, given the success, we will organize other events of this kind again in the future, to be as inclusive as possible".



 
Romeo Ferraris -also photos